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Sell More Books
Using Information Products

Authors and speakers, you can sell more books and create new revenue streams

Congratulations! You’ve written and published your book.

But once the initial excitement of seeing your words in print dies down, you are probably wondering now what?

You’re not alone.

So many authors and entrepreneurs put long hours and lots of energy into writing their book and then getting the book published. Perhaps, like them, when you told your friends and colleagues you were writing or publishing a book, they were excited for you. “Let me know when it comes out,” they told you.

So now your books are ready for purchase and you’re wondering “what happened to all those people who said they wanted to buy my book?”

Those boxes full of books in your garage are attracting nothing but dust and spider webs.

Book signings aren’t enough

Perhaps you held book signings at local stores. All your friends came and bought a copy, a grand total of 25 copies sold. Or you published an ebook you’re selling on your website. Even if you’re getting a decent number of people visiting, your book sales hardly justify the expense of designing, hosting, and managing your site.

It’s not that book signings, getting the book into bookstores, and other traditional forms of book marketing are bad. It’s just that they’re not enough.

So what does it take?

To sell hundreds and thousands of books, you need to create opportunities for your audience to find out who you are and what you have to offer. Experienced marketers know most people need to see a sales message seven times or more before purchasing.

This is why a few book signings are not nearly enough.

Repackaging your expertise creates opportunities to sell your book

So how do you create those 7+ opportunities for your prospective readers to learn about your terrific new book?

Glad you asked.

Many of the authors we work with wrote their book to share something they have lots of knowledge about. They’re experts on something and they wanted a way to share their experience and know-how with others. And, of course, the revenue earned selling the book!

However, just because someone needs what you offer doesn’t mean they want to buy a book to get it. Today, there are dozens of ways to get information. Your prospective reader can download articles from the Internet, read blogs, ask questions in a discussion forum, listen to recorded interviews, or watch a video on YouTube.com.

To reach these customers, you need to repackage your expertise to match the way they like to get information.

In particular, you can repackage what you know in sample-sized bites. Your prospective customers can get a taste of what you offer and if they like it, they can buy your book to get the full course.

We call these repackaged, bite-sized samples, “information products.”

Sounds good, but how do you begin creating these information products?

Introducing the Information Product Road Trip

An easy (and fun) way to repackage your expertise

We created the Information Product Road Trip specifically for authors like you who have worked hard to write a book you can feel proud of, but are struggling to find budget-friendly ways to promote your book.

The Information Product Road Trip is a one-day workshop during which we’ll show you how to create an information product and how to market the information product so it naturally leads to more book sales.

Here is what you get in the Information Product Road Trip:

During the one-day, live workshop you’ll learn:

• How to transform what you know into small, actionable “bites” that customers can learn from
• How to create ebooks, tips booklets, podcasts and more even if you hate computers!
• How to choose the best types of information products for your customers
• A simple but powerful process for deciding on whether or not to charge for your products
• The hype-free approach for successfully marketing information products
• How to use information products to boost your reputation as an expert in your field
• How to use information products to boost website traffic

Where and When

Date & Time: Thursday, July 10 from 9:30 a.m. to 4:30 p.m. (We’ll take an hour break for lunch.)

Workshop Curriculum

Morning: Plan and create your information product

• Choose how your information products will contribute to your book’s success
• Define the compelling reason people will want your information products
• Define your ideal customer for your information product
• Put together a simple information product
• Plan to beta test your information product

Afternoon: Creating a marketing plan for your information product

• Define the results you want from marketing
• Identify the marketing activities that will work with what you’re already doing
• Choose the marketing activities that fit your personal style
• List the specific actions you will take to build interest in your information products
• List the specific actions you will take to encourage information product customers to buy your book

Bonuses

Bonus #1: The Information Product Road Trip Workbook

The 55-page workbook includes all of the materials we present during the workshop along with the worksheets for the exercises we’ll do during the workshop.

Bonus #2: Audio Recordings

The six hour workshop will be recorded and available to participants in MP3 format.

Bonus #3: Post-workshop Discussion Forum

The Road Trip doesn’t end when you leave the workshop. All participants have access to a private, moderated discussion forum to which we encourage you to come when you need support.

Premium Bonus #1: 60-minute one-on-one information product marketing consultation

Each of you has a unique business situation and for that reason, we’re also offering post-workshop one-on-one consulting. After the workshop you can schedule a one-hour one-on-one phone consultation during which Mary and Judy will provide advice and feedback on your info product marketing plan.

Premium Bonus #2: Report: Selling Your Products on Amazon.com

Amazon.com has a thriving, interactive community that reviews and recommends books and other information products. You can join that community and "meet" potential buyers by taking advantage of Amazon's free promotional tools. We also explain the many seller's programs for selling your book.

Premium Bonus #3: Report Creating Products People LOVE

Although no one can give you a 100% guarantee that your information products will sell like mad, you can take steps that will get you pretty darn close. Following the six step plan in the report will insure that your info product will produce great results for your customers and create raving fans.

So here it is:

Once you click one of the payment links above you'll be taken to the shopping cart, where you can complete your payment details. Your space in the class is not confirmed until you complete payment!

Once you do complete payment, within a day or so of our receiving your payment, you'll receive a confirmation letter along with some questions we'd like you to answer so we can get more of a sense of your business and your needs.

The Good Faith Guarantee

It is our intention that this workshop contribute to your success. There are few things more satisfying than when we help our clients sell more books, reach a wider audience, and earn more money.

You can decide, for any reason, up to six months after the day of the workshop in May, 2008 that the class didn't work for you and you want a refund. But, there are some conditions.

The program works, but only if you do the work and follow-through. If you attend the workshop, do the exercises during and after, and complete the one-hour consultation and do not get the help you needed, we will give you a complete refund.

The Good Faith part? We don’t ask questions or require a note from your doctor. If you ask for a refund we believe you did your best to work the materials.

It’s the way we like being treated and the way we treat our customers.

Still Have Questions? Ask Us!